Its called alienation.

Steven Pearlstein: Lifeguard’s ordeal is parable about outsourcing

By now you’ve probably heard the story of the young Florida lifeguard, Tomas Lopez, who was fired earlier this month because he left his station unmanned to help with a rescue in an unguarded section of the beach,… On Fluent News: http://mobile.washingtonpost.com/c.jsp?item=http%3a%2f%2fwww.washingtonpost.com%2fbusiness%2flifeguards-ordeal-is-parable-about-outsourcing%2f2012%2f07%2f13%2fgJQAN6TtkW_mobile.mobile&cid=578815&spf=1

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